Hotel Booking Redesign
This was a project
Takeoff...late
Airline operators have at least 10-15% vacant seats on the day of the journey. They would like to offload all this inventory but not at a discount as they know last-minute travelers can pay. Can we build an application that is suited only for last-minute travelers so that when anyone has a lastminute booking they will come to our app.
User Research, User Personas
Target Users- Last minute flyers-work purpose, emergencies, last minute trips
User segmentation -
Demographics
Basic Statistical data
Gender - All
Age - All (mostly middle aged)
Education - All
Income - All (mostly middle class and higher middle class)
Location -Any
User and business goals
User Goals:
1. Book flights easily and quickly
2. Search for cheapest flights
3. Ability to follow the price time to time (maybe notified in the
case of a price drop)
4.Find out about offers on flights.
5.The possibility of modifying the flight.
6.The possibilites of cancelling a reservation without paying a lot
of fees.
7.Fast customer support.
8.The ability to add special requests.
9.Choose my seat.
10.Multiple payment options.
11.Discount cards.
12.Web check in.
Business Goals:
1. Increase sales flights booking.
2. Create a relationship between user and the brand.
3. Make reservations easier for users
4. Increasing the number of users to use our service again.
Features
1. To be able to find all flights on the given date and locations
2. To be able to filter and sort flights according to conveniences
3. To be notified in case of a price drop
4. Discount offers
5. Credits (some benifits can be provided in exchange of benefits so
users would book from the app again so as to increase the
credits)
6. Options to edit and cancel booking
7. Ability to add special requests
8. Choose from the available seats.
9. Web check-in.
10.Chatbot
11. Save payment Info
Please note that a last minute flyer might not need so many features but it is always better to give the user options. It will help build a good relationship between the user and the user.
Content Map
Interaction Map
Moodboard
Wireframes
Fonts
Colours
