Hotel Booking Redesign
This was a project
TEN
Users’ sense of agency on social media platforms are undermine by design patterns that aim to increase their screen time (e.g , autoplay feature on YouTube, infinite scrolling on Instagram and Facebook, recommendation system on TikTok, etc). However, researches have found that users prefer specific interfaces to support and enhance their experience when they have clear purposes in mind. In this context, I designed an app that adds friction to the experience. TEN is a social media platform where users can post about their wins and achievements across different topics. The interface is built in such a way that one has to react to a post before being able to see the next post.
User Research
Target Users- Readers, Social Media users
User segmentation -

Demographics

Basic Statistical data

Gender - All

Age - All ( mostly 20 to 40)

Education - All

Income - All 

Location -Any
User Goals
User Goals:
1. Read other people’s achievements/learnings on the feed
2. Post own achievements/learnings on the feed
3. Filter posts according to interests
4. Follow and Unfollow people
5. Like/React to posts
6. Ability to see posts from friends and discover new people
7. Ability to see posts from other interests
8. Seeing liked posts
9. Seeing saved posts
10. Seeing friends/other people’s personal profiles
11. Searching for different interests
Business goals
1. Have people mindfully read the posts
2. Creating a positive environment
3. Creating easy to use app
4. Increasing number of mindful readers
Features
1. Curating feed according to chosen interests
2. Filter according to following and discover
3. Commenting on posts
4. Saving posts for later
5. Reporting posts
6. Saves likes posts
7. Looking at other peoples profiles
8. Having and maintaining personal profile
9. Upload posts with/without images and filtering them according to interests
Site map
Moodboard for UX
Moodboard for UI
Wireframes
Fonts
Colours
